Email
The Best Email Marketing Software for Shopify in 2026
Email should be 25–35 % of a Shopify store's revenue. Which platform gets you there depends on your monthly sales volume more than on any feature — an…
Category
Email Marketing Software
Email platforms bill by contacts, not by value delivered. A list that grows 3x can triple your bill without sending a single extra campaign. Every review here includes the cost curve at 1k, 10k and 50k subscribers.
4
Tools scored
4
Guides
6
Criteria each
Every email marketing tool we score
Ranked by weighted score. Prices verified within the last quarter.
| Tool | Score | Entry price | Free plan | Best for | Link |
|---|---|---|---|---|---|
| Omnisend | 8.5 /10 | $16 500 contacts | Yes | Shopify and WooCommerce stores under roughly $50k/month that want Klaviyo-style flows without Klaviyo pricing. | Visit site |
| Klaviyo | 8.4 /10 | $45 1,500 contacts | Yes | Ecommerce stores past roughly $20k/month where email should be 25–35 % of revenue. | Visit site |
| Brevo | 8.2 /10 | $9 Unlimited contacts | Yes | Businesses with large but infrequently mailed lists, or anyone sending transactional and marketing email together. | Visit site |
| Mailchimp | 7.9 /10 | $13 500 contacts | Yes | Newsletters and simple campaign sending where design speed beats automation depth. | Visit site |
Prices are list prices in USD, billed monthly, verified between July 25, 2026 and August 1, 2026. Annual billing typically cuts 10–20 %.
Guides and comparisons
Email
Brevo vs Mailchimp: Which Is Cheaper and Better in 2026?
These two do not just have different prices — they have different pricing <em>models</em>. Which one is cheaper for you comes down to a single number …
Email
The Best Email Marketing Software for Small Business in 2026
Email platforms bill by contacts, not by value delivered — so a list that triples can triple your bill without sending one extra campaign. The cheapes…
Email
Mailchimp vs Klaviyo: Which Is Better in 2026?
Klaviyo costs more per subscriber and is usually the cheaper choice — if you sell products. If you do not, it is one of the worst-value platforms on t…